The retail landscape is continuously evolving, driven by technological advancements, changing consumer behaviour, and global competition. Yet, amidst this dynamic environment, customer pain points remain a critical challenge that retailers must address to stay competitive. As marketing professionals, understanding these pain points is essential for creating strategies that not only alleviate customer frustrations but also enhance the overall shopping experience. In this comprehensive guide, we will explore the top 10 customer pain points in retail, supported by real-world examples from leading global retailers, and discuss actionable strategies for addressing these challenges. Kaimono Marketing Consultancy specialises in auditing your customer journey, uncovering your brands pain points, and providing strategies to solve them.