Every business wants to better understand their consumers, personalise experiences
and drive growth.
However, even though today we have more data available that ever before, brands are struggling to build better customer experiences. More data should lead to a better customer experience, right?
We’ll in practice, it’s not that easy!
Don’t confuse information for intimacy. The customer data brands typically collect is just a reflection of their past behaviour, not “who” they are or “why” they shop. To truly understand your brands customers you need to get much
closer, more intimate. Kaimono Marketing Consultancy can help!
Despite the importance of personalisation, more than 50% of consumers find it off-target and not meeting their needs or preferences (Deloitte)
65% of customers said they have changed to a different brand because of a poor experience. (Khoros)
It costs 5x more to acquire a new customer, compared to retaining an existing one. (CXACT, formerly TARP)
78% of customers have backed out of a purchase due to a poor customer experience. (Glance)
How can we help?
Let Kaimono Marketing Consulancy help you uncover customer insights that provide the keys to driving growth
Kaimono Marketing Consultancy are specialists in discovering customer intimacy. We help you understand consumers ‘why’, so you can see the World through their lens. Uncover their pain points, the way they want to shop, and what influences
them in real terms.
Through a deeper customer understanding, we help brands design, build and execute better advertising and marketing, customer loyalty, personalisation and retention programs, digital solutions, path to re-purchase programs and instore
experiences.
How does Kaimono Marketing Consultancy bring insights to life?
We specialise in crafting personalised strategies that elevate brands and drive exponential growth. From spearheading brand growth initiatives. digital transformation to transforming loyalty programs, we leverage our strategic acumen to unlock new opportunities and maximize ROAS.
Brand Development & Purpose
The key to brand growth is defining and evolving the customer value proposition (CVP) based on an intimate understanding of your customer.
Customer Acquisition & Retention
Driving new customers to your business or retaining exisiting customers are both key to business success.
However, only by intimately understanding your customer can you leverage your 1st party data, drive effective personalisation, and effectively target your customers to drive growth.
Digital Transformation
Brands can struggle with digital transformation when they are technology led; don’t let the Martech lead you! Let the customer be the growth driver, not the technology. Let us make sense of your Martech and help drive effective personalisation and customer experience that connects your brand to your customer.
Our end to end service to help you grow
Great marketing starts with an intimate understanding of your customer. By understanding your customers buying behaviour, motivations and CX experience pain points; Kaimono Marketing Consultancy can help you deliver a plan to drive growth.
STEP 1: CUSTOMER INSIGHTS
We conduct research to gain an intimate understanding of your customer. The ‘why’ of their shopping behaviour & CX.
We map the CX customer purchase and post-purchase journey to uncover pain-points and opportunities.
We formulate tactics and strategies to help solve pain-points and harness opportunities to grow your business. Including CX, Martech, Personalisation, Social & Digital Marketing and ROI/ROAS initatives.
We can either guide you, or implement for you using your tools. We can also provide a short list of partners to help bridge any technology or service gaps, or we can help you implement the solutions.
FREE Marketing Audit to get you started
want to do more but….
Budgets are tight
More than three quarters of marketing teams are finding they have to do more the with the same or less. Resource constraints and budget cuts are limiting the ability to deliver on strategic initatives.
At Kaimono Marketing Consultancy we can help. With years of experience in cutting millions from marketing budgets without compromising strategic delivery. Let us review your marketing budgets for optimisation opportunities.
ROAS Optimisation
It’s not just digital advertiisng that can be objectively measured on the sales return they bring. We’ll show you ways to measure all your advertising for effectiveness.
OFFShoring
Need to get work done but don’t have the budget or headcount to hire internally. Offshoring can reduce your costs by 70% and drive productivity.
GEN AI
Gen AI tools can be used to reduce costs in a number of ways; from copywriting, graphic design to digital marketing.
PROCESS AUTOMATION
Spend less time on repetitive tasks by automating them. Freeing you up to focus on implementing growth strategies.
Discover the latest insights, information and trends in blogs created by Kaimono Marketing Consultancy’s customer experience experts.
FREE Marketing
Audit to get you
started
Talk to us at Kaimono Marketing Consultancy about how we can help grow your brand
OUR PRINCIPal marketing CONSULTANT
Darren Gunton
Accomplished Marketer with a stellar career spearheading marketing and e-commerce divisions across diverse sectors including Retail, Tourism and Hospitality. Renowned for crafting award-winning success stories marked by exponential growth and unwavering customer devotion.
A visionary leader fueled by data-driven insights, digital prowess, and a relentless commitment to elevating customer experiences (CX).
A sought-after industry luminary, regularly invited as a keynote speaker at prestigious national and international forums such as eTail, Seamless, Retail Leadership Forum, and The eCommerce Show.
Brands we’ve worked with
Kaimono Marketing Consultancy can help you with all your marketing needs including social media marketing, ecommerce site building and design, brand development, digital marketing, search engine optimisation (SEO), search engine marketing (SEM), email marketing, loyalty program design, loyalty program optimisation, advertising, media mix modelling, small and medium business marketing (SMB), marketing budget optimisation, business development strategies.
At Kaimono Marketing Consultancy we have experience in retail marketing, hospitality marketing, tourism marketing, B2B marketing, B2C marketing, service marketing, product marketing and product development.
