Marketing is a dynamic field that requires constant evaluation and adaptation. As a marketing consultant at Kaimono, helping brands understand their customers and craft effective strategies is at the core of what I do. One critical aspect of this process is measuring marketing success. With numerous metrics and key performance indicators (KPIs) available, it can be overwhelming to determine which ones to focus on. In this article, we'll explore four essential metrics for measuring marketing success: Return on Ad Spend (ROAS), digital KPIs, Net Promoter Score (NPS), and customer surveys.