In today's fast-paced digital landscape, personalised marketing has become more than just a buzzword—it's a necessity for businesses aiming to stand out in a crowded marketplace. As consumers are bombarded with countless marketing messages daily, the ability to deliver tailored, relevant content has become crucial for capturing attention and driving engagement. Enter Artificial Intelligence (AI), a game-changing technology that's revolutionising the way marketers approach personalisation. In this comprehensive guide, we'll explore how AI is reshaping personalised marketing strategies and provide actionable insights for marketing professionals looking to leverage this powerful tool.