It’s hard to predict the future—especially when you’re in the middle of a storm. Your focus shifts to survival, not growth. But here’s the good news: all economic downturns eventually end. Typically, they last between 6 and 18 months, and this one is almost behind us. Rays of light are starting to break through. Interest rates are set to decrease soon, which will stimulate discretionary spending.
The advertising landscape is undergoing a seismic shift, driven by the rapid evolution of generative AI technologies. As a seasoned marketing professional, I've witnessed numerous transformations in our industry, but the integration of AI into the creative process is perhaps the most revolutionary yet. This article explores how generative AI is reshaping advertising production and what this means for marketers and brands moving forward.